CAPE TOWN, 2 September 2009: African Pride Hotel’s latest 5-star deluxe offering, Crystal Towers Hotel & Spa will open in December 2009 in the urban retail, business and residential hub that is Century City.  This 180-bedroom luxury hotel, designed with the exacting business traveler in mind, is without doubt, a superb augmentation to the Cape Town landscape.

Century City is a prime example of vertical integration of business, leisure and lifestyle which played an important role in African Prides’ decision to locate its latest iconic property.  Housing 220,000 square metres of prime office space and 3,500 residential properties, with approximately 35, 000 people working at Century City on a daily basis, and over 21 million feet passing through the shopping precinct on an annual basis, Crystal Towers Hotel & Spa is ideally placed to capture significant attention. Pedestrian connectivity to Canal Walk Shopping centre will be via a steel suspension bridge that begins on the east side of the complex’s internal street and lands on the other side of the canal just metres away from this popular shopping centre.

Offering world class, state of the art conferencing facilities, the hotel is able to cater for select board meetings, executive get togethers as well as extravagant product (including car) launches with its premium 300 seater facility – a major attraction to local corporates as well as their national and international counterparts.

On arrival, guests are enveloped in a sense of timeless magnificence which has been effortlessly blended with energetic radiance through the clever use of modern design, décor, lighting and sheer attention to detail on every level.

African Prides’ signature service philosophy will ensure that guests experience a productive yet relaxing stay and leave feeling rejuvenated and renewed imbibed by the feeling of “urban energy” that resonates throughout the hotel.

From the embedded LED lights in the welcoming red carpet leading to the reception, to the cascading fibre-optic lights woven into the carefully placed draping, this positive energy and feeling of wellness extends itself through to the mood-enhancing lighting in the beautifully decorated bedrooms.  But, taking centre stage in the bedrooms is the unique centrally placed bed and shower experience - the Crystal Showers – guaranteed to become a talking point of this spectacular hotel.

Adding to the overall surprise and delight factor, are the two specially created private lounges, themed with personal consultation from South African legends David Kramer and Kingsley Holgate – you never know when they might pop in for a visit!

With Ratanga Junction, Cape Town’s popular theme park, located nearby the hotel, leisure travelers can continue to indulge their taste for adventure or take a walk on the wild side, with a meander through the nearby 16 hectare Itaka Bird Sanctuary.  

Not forgetting that a healthy body means a healthy mind, a wellness spa (operated by Spas of Distinction) and gym form an integral part of the Crystal Towers Hotel & Spa experience, injecting vitality and escapism into hard working travelers. However, those wanting a little more of an intense workout, the Virgin Active health club is just metres away.

Crystal Towers Hotel & Spa joins a number of new developments in South Africa in the expansion strategy of both Protea Hotels and African Pride Hotels in the build up to and beyond, the FIFA World Cup 2010.

-ends-