African Pride's Privacy Policy

African Pride has a strong commitment to providing excellent service to all of our customers and visitors of this Web site, including respecting concerns about privacy.

African Pride will explicitly ask when they need information that personally identifies you or allows them to contact you. Generally this information is requested when making reservations; joining the Loyalty programme; when requesting a particular service; when sending feedback or when entering a competition.

African Pride will use your information by way of example to operate the sites, provide services; and to inform you of new features, services and products to enable us to process, validate and verify reservation and requests for services and for the purposes for which you specifically provided the information; to improve your experience on our website; to improve and develop new features and services; to alert you to new services and special offers.

African Pride shall be entitled to disclose GUEST information if required to do so to (a) comply with applicable law or with legal process served on African Pride; (b) to protect and defend the rights or property of African Pride, and (c) for the purposes of distributing same to various third parties who are involved in the provision of the services provided in accordance with these terms and conditions.

You are aware that information and data is automatically collected through the standard operation of the Internet servers and through the use of "cookies." "Cookies" are small text files a web site can use to recognize repeat users, facilitate the user's ongoing access to and use of the website and allow a website to track usage behaviour and compile aggregate data that will allow content improvements and targeted advertising. Cookies are not programs that come onto your system and damage files. Generally, cookies work by assigning a unique number to you that has no meaning outside the assigning site. If you do not want information collected through the use of cookies, there is a simple procedure in most browsers that allows you to deny or accept the cookie feature; however, you should note that cookies may be necessary to provide you with certain features (e.g., customized delivery of information) available on the Websites.

Secured Personal Information

The information you provide is confidential information and is subject to our company's security procedures and policies. We use a Secured Sockets Layer (SSL) Line for credit card data and other personally identifiable information. This ensures that your information is encrypted as it travels over the Internet and is stored on a secure server once it reaches us.

Because we deal with each other in a non-face-to-face environment, we hereby permit African Pride and its online partners to rely on the fact that:-

1. All our given details are true and correct;
2. We are legally capable of concluding the transaction;
3. We have read, understood and accepted these terms and conditions.

Nature of Information on the Site

All material on the site merely constitutes an invitation to do business unless otherwise expressly stated and is not an offer to enter into any transaction.

Linked Third-Party Website and Third-Party Content

African Pride, its contractors, agents, owners and employees are not responsible for the contract or privacy policies of any websites to which it may link. Permission for Hyperlinks, Deep Linking, Crawlers and Metatags

Nobody may establish a hyperlink, frame, metatag or similar reference, whether electronically or otherwise (collectively referred to as linking), to this site or any subsidiary pages before receiving the prior written approval of the Company, which may be withheld or granted subject to such conditions the African Pride may specify from time to time.

Governing Law

The terms and conditions pertaining to any services appearing on these pages or sites shall be governed and interpreted in accordance with the laws of the Republic of South Africa and application for any of the services offered on these pages or sites will constitute your consent and submission to the jurisdiction of the South African courts regarding all proceedings, transactions, applications or the like instituted by either party against the other, arising from any of the terms and conditions pertaining to such.